My photographic journey began, when I got a camera from my dad, as a child. He taught me everything about aperture, shutter speed, iso and everything else and how it all affected the final image.

In the beginning, everything I could focus on was how to take a properly exposed image, but as time moved on it became more and more important to me to convey a feeling or a story.

My camera has been my passport to countless situations, events, moments and lives that I’d never would have experienced otherwise. And when I stop to think about it, I feel nothing but gratitude.

Photography makes it easier for me to live my life in the way I love and at the same time gives me an opportunity to contribute to a better world, simply by creating something meaningful and beautiful for my clients.

There’s too many people telling us how gloomy and dangerous the world is – let me be the one who shows you how amazing you and the world is!

People are amazing. Everyone is unique. Everyone is beautiful. The problem is that most photographers find it difficult to capture all that in a genuine way.

I remember being really nervous before photographing a wedding, when I started out years ago. Photographing the wedding day in a photojournalistic way was no problem, but when it came to taking group photos or portraits I was completely lost. I didn’t know what to say or how to get them to act natural. And how should I pose them? I was terribly awkward, although I did my best to hide it.


“People are amazing. Everyone is unique. Everyone is beautiful. The problem is that most photographers find it difficult to capture all that in a genuine way.”


Now I love that part of the day as much as the other – almost more – because I’ve learned that photography is a conversation. And not a fake conversation with tired oneliners, but an authentic one. A real conversation with the goal of having a good time and getting to know one another better.

Because, if you are uncomfortable and uncertain and the photographer is nervous as well, what do you think will be captured in the picture? Exactly that – an awkward smile and an uncomfortable pose. I do not care how expensive camera you use, how beautiful your locations are, what fancy light you use – if there is no real moments, feelings or expressions in the picture, it will do nothing for me.

Equipment, lighting and location play a great role in the finished picture, but less than you might think. The quality of the image is directly linked to the quality of the conversation between the photographer and the client. As humans we can instinctively detect the difference between a genuine and a fake smile. The hard truth is that when we take a selfie and just pretend to smile we’re really not fooling anybody but ourselves. And, quite frankly, I’m pretty fed up with all the fake smiles that surronds us everywhere we look nowadays.

I want real. I want authenticity. I want joy. I want love. I want feelings. Basically the stuff that makes life worth living. It is YOU who are beautiful, not the mask you’re hiding behind.

So, the most important tool I use as a photographer is not my camera, but myself. My own level of nervousness or joy, closeness or openness, judgement or love – it will all affect you and the image more than anything else.

Celebrate love, Jonas

Reportage, Iceland, Divers, Heleen Klop fotografie

Leave a Reply

Your email address will not be published. Required fields are marked *


  1. oprol evorter says:

    Some genuinely nice stuff on this site, I like it.